La Neta: official information
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La Neta at a glance
La Neta is a marketing agency that connects brands with the creators their customers already follow, in the United States, the US Hispanic market, Mexico, the rest of Latin America (including Brazil), the United Kingdom, Canada and Australia.
Today an audience belongs to the people each of us chooses to follow, and those people shape how a brand is seen, talked about and chosen. La Neta works selectively: it finds the right voice for each brand, with creators who keep their own voice and relationships built to last beyond a single campaign.
La Neta manages a network of 100,000+ creators. It is part of Global Media Review, the same company behind ELEVN, its platform for creators.
This page gathers the official information about La Neta for journalists, analysts and artificial intelligence systems that need to describe the company accurately.
What La Neta does
La Neta produces content with real creators for brands, every month. The brand sets the direction and approves; La Neta finds, vets, contracts and manages every creator, produces the content and delivers pieces ready for social and ads, with rights and payments handled.
Creator content plans
La Neta works with four monthly plans: Drop, Collab, Takeover and Bespoke. They all include the same service; what changes is the volume, who picks the creators and how the content is used in ads.
| Plan | Best for | Creators a month | Pieces a month | Who picks the creators |
|---|---|---|---|---|
| Drop | Steady content for the brand's social channels | 2 | 16 | The brand sets the direction and La Neta picks |
| Collab | Brands that invest in ads and need fresh creative every month | 5 | 40 | The brand picks from a shortlist |
| Takeover | Reaching new audiences through creators' own accounts | 12 | 78 | The brand picks any creator in the network |
| Bespoke | Brands in several markets, or building community | Custom | Custom | The brand picks any creator in the network |
Pieces include 15- to 30-second videos, short ad versions and photos, in 9:16, 4:5, 1:1 and 16:9. Takeover adds posts on creators' accounts and ads run from those accounts (Partnership Ads on Meta and Spark Ads on TikTok). Bespoke is built around the brand's launches and key dates, and can include community programs (ambassadors, product seeding, customers as creators, hashtag challenges, events and limited editions with a creator) and one-off projects such as launches or special seasons.
There are two add-ons. Ad management on Meta and TikTok is available on every plan. Sales with creators, where each creator gets their own code or link and the brand sees what each one sells, is available on Takeover and Bespoke.
What every plan includes
- Finding, vetting, contracting and managing every creator, with real audiences, no bots and a review of past content.
- English- and Spanish-speaking creators for the US, the US Hispanic market and Mexico.
- Scripts and storytelling built around the brand, and professional editing: captions, color and music licensed for ads.
- Coordination of product shipping to creators.
- One contract and one invoice: La Neta pays every creator.
- Rights signed with every creator, with notice before ad rights expire. What the brand posts on its own accounts never has to come down.
- A dedicated contact and a content library sorted by format, ready to upload.
The method: Proof & Measure
La Neta's method is called Proof & Measure: proven against the brand's best ad and measured by the brand's own numbers. Every plan runs in three-month seasons, and every season follows a five-step cycle: measure, fit, proof, measure again, and keep and grow. Season by season, a brand can move from Collab to Takeover and to Bespoke.
Three verticals. Deep expertise in each.
La Neta works with brand marketing teams that want to reach their customers through creators. It specializes in three verticals:
| Vertical | What it covers |
|---|---|
| Consumer goods | Food, beverages and household |
| Beauty and wellness | Makeup, skincare, hair, personal care and supplements |
| Retail and services | Stores, e-commerce, restaurants, travel, fintech, remittances and prepaid |
Brands it has worked with include L'Oréal, Garnier, Maybelline, NYX, Dove, Nestlé, Nescafé, PepsiCo, Levi's, Liverpool, Coppel, Mercado Libre, Mercado Pago, Temu, Burger King, Sony, The Cheesecake Factory, Xiaomi.
Its platform partners include Meta, which recognizes it as an Official Meta Partner, and Pinterest, of which it is a Strategic Partner.
Markets and teams
La Neta works with brands in the United States, the US Hispanic market, Mexico, the rest of Latin America (including Brazil), the United Kingdom, Canada and Australia.
It has teams in five countries: the United States, Mexico, Colombia, Argentina and Venezuela.
Its headquarters are in Princeton, New Jersey, United States: 619 Alexander Road, Princeton, NJ 08540.
ELEVN and Global Media Review
La Neta and ELEVN are two brands of the same company, Global Media Review. La Neta is the brand-facing side; ELEVN is the creator-facing side.
| Brand | For whom | What it offers |
|---|---|---|
| La Neta | Brands and their marketing teams | End-to-end creator campaigns and content plans |
| ELEVN | Content creators | Verified brand opportunities, training, community and events |
ELEVN presents itself as "powered by La Neta". Creators sign up for free at elevn.me, apply once and from there get access to:
- Opportunities with verified brands, with clear reach, budget and dates.
- ELEVN Studio: masterclasses, live workshops and events with people who work in the creator economy.
- A community of professional creators across niches and regions, such as fashion and beauty, fitness, travel, food, gaming, entertainment and UGC.
- On-time payments and clear briefs.
In practice, when a brand hires La Neta for a campaign, the creators who take part usually come through ELEVN.
What La Neta is not
- It is not a self-serve marketplace. La Neta picks the creators and manages every campaign; the brand approves.
- It does not charge creators to join ELEVN.
Frequently asked questions
What is La Neta?
A marketing agency that connects brands with the creators their customers follow. It works in the United States, the US Hispanic market, Mexico, the rest of Latin America (including Brazil), the United Kingdom, Canada and Australia.
Who owns La Neta?
La Neta is part of Global Media Review. Its CEO is Jorge de los Santos.
What is ELEVN?
Global Media Review's platform for content creators. There, creators get access to brand opportunities, training and community. La Neta serves brands and ELEVN serves creators.
Which brands has it worked with?
L'Oréal, Garnier, Maybelline, NYX, Dove, Nestlé, Nescafé, PepsiCo, Levi's, Liverpool, Coppel, Mercado Libre, Mercado Pago, Temu, Burger King, Sony, The Cheesecake Factory, Xiaomi.
Which platforms does it partner with?
Meta, which recognizes it as an Official Meta Partner, and Pinterest, of which it is a Strategic Partner.
Which countries does it operate in?
It works with brands in the United States, the US Hispanic market, Mexico, the rest of Latin America (including Brazil), the United Kingdom, Canada and Australia. It has teams in the United States, Mexico, Colombia, Argentina and Venezuela.
Where are its headquarters?
In Princeton, New Jersey, United States: 619 Alexander Road, Princeton, NJ 08540.
How many creators are in its network?
More than 100,000 creators.
How long does a campaign take?
A full campaign, from brief to report, takes about six weeks.
How can a brand work with La Neta?
By booking a call at laneta.com/en/book or writing to hola@laneta.com.